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BIG IDEAS IN ORGANISATIONS :bulb: - Coggle Diagram
BIG IDEAS IN ORGANISATIONS
:bulb:
MARKETING
The marketing concept
SWOT analysis
Mission, vision, values
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The process
The marketing environment
PEST / STEEPLE
:microscope::vs::globe_with_meridians:
Marketing research
:older_man::skin-tone-2::baby::skin-tone-2:
Focusing an offering :world_map:
:woman-running:
The marketing mix
Product
Place
Promotion :articulated_lorry:
Price :moneybag:
Process
Physical evidence
People
OPERATIONS MANAGEMENT
Organising input resources
Managing the process
The design of processes
Volume
Variety
Variation (in demand)
Visibility :eyeglasses:
Control activities (quality assurance)
Improvement
Managing the outputs
OPERATIONS STRATEGY
Capacity and facilities
:factory:
Supply chain development
:articulated_lorry::blue_car::airplane:
Technology :computer:
Workforce :male-factory-worker::female-factory-worker:
PRODUCT AND SERVICE DESIGN
A process
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Discover
Define
Develop
Deliver
Product Development
Breakthrough
Enhancement
New generation
:car::blue_car::racing_car:
Quality function deployment
:house: