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Price - Coggle Diagram
Price
Major pricing strategies
Cost-based pricing => product driven - cost of producing, distributing and selling
The simplest method is cost-plus pricing (mark-up pricing
Fixed costs: costs that not vary with production or sales level
Eg: facility, equipment, building, rent, heat, interest, salaries,...
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Varible cost: vary with the level of production
Eg: packaging, raw materials, components & parts, ingredients,...
Competitor-based pricing setting prices based on competitors' strategies, costs, prices and market offerings
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