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CDH Proficient - Coggle Diagram
CDH Proficient
Responsible AI: Great power requires
greater accountability. This requires four elements
Transparent
Fair
Empathy
Accountable
Review Approved use
cases presentation
Out of scope use cases
risks associated with error, resulting in law suits
Poor performance can damage our reputation in market
Well qual example is Verizon, 10M customers, 6B revenue, need for retention, upsell and cross sell, avg customer value>628 dollars. Avg per customer 21 interactions per year, B2C., actions bw 50-2500.
Financial Services
CBA, RBS, Wells Fargo, PNC Bank, IsBank, Goldman Sachs, Scotiabank
Attain, Retain, Customer service, manage risk (customer churning)
Retail (Consumer, Cards, Personal Loans), Wealth mgmt, online investing, private banking.
Not approved Commercial, credit risk, fraud and fin crime
Approved use cases
greater than 1M customers
greater than $100 customer value per customer
more than 5 B
Cross Sell, up sell and retention strategies
B2C as B2B have low interaction volumes
Bw 50-2500 actions (to showcase arbitration in real-time
Budget should be reasonable % of total marketing budget (>5%)
Reasonable assessment of propensity to respond to ads
Batch campaigns & segments
Omni NBA Demo
review and notes
https://pega.app.box.com/s/g952jmv9mbxe08y5oe5nclispc8gdcbz
Challenges/tasks in Foundation Pega course
review and notes