I believe that my research question is relevant because by comparing and contrasting the marketing strategies of 2 big companies in the same area, I will be able to determine the best course of action I should take if I decided to open a business in this market. Furthermore, since these products game out fairly recently, a lot of these strategies might still be used by the companies and the market itself is still fairly similar.
Not only that, but it will also give me insight on how companies apply marketing strategies to their products, and how the strategies taken by a company may change over time, as 5 years gives the company enough time to assess if the strategy is working and how they may change it to become more effective. Knowing these things can help me later on if I decide to follow a career in business or marketing, and the fact that I am learning by looking at real life examples means that I also view the real impacts that certain changes can have.