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New Starter In Applicant Pool, Activated but haven't done anything -…
New Starter In Applicant Pool
Function
extra income source
walker, bike, scooter or car user
work approx. 10-16 hrs a week
How they feel
eager to get started
want to earn some money
Lack of information about Deliveroo in general
Unsure
Potential to gain
Flexible work opportunities
Explain to them how the overall process works at a high level and what they can expect
FAQs and guides on how to go through some of the more difficult steps of process
What they think of Deliveroo
Cool brand
easy way to make money
flexible work
potentially risky (out on the road a lot)
Pain points
A lot of admin / checks to go through
takes time for Deliveroo to get back to me
Don't understand how long it will be until Deliveroo onbaords them
Complex process
Activated but haven't done anything
Function
Students - part time work
Full time - only income
Seasonal part time
Additional income on top of a different job
Applied to competitors who onboarded them first
Opportunities for gain
Explain how the app works
Prioritise new riders with support
Offer activation incentives
Difference of Deliveroo vs competitor eg. benefits of perks
Info videos/perks attached to good behavior
What they think of Deliveroo
Pay lower than competitors
not enough orders
too many riders
Low fees
Deliveroo doesn't care about me
Additional income
Lack of support on some issues
No benefits
Flexible working
How they feel
Anxious
Eager
Nervous
Confused
Pain points
Kit
Don't understand how to use the app
There are no orders
Problems with my bicycle/scooter
I have another primary job
Expected behaviour at Rx and Cx
Lost
Disengaged
Not interested anymore
Concerned