New Starter In Applicant Pool
Function
How they feel
Potential to gain
What they think of Deliveroo
Activated but haven't done anything
Function
Opportunities for gain
What they think of Deliveroo
How they feel
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eager to get started
Pain points
Pain points
- Kit
- Don't understand how to use the app
- There are no orders
- Problems with my bicycle/scooter
- I have another primary job
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Pay lower than competitors
Students - part time work
Anxious
- Lost
- Disengaged
- Not interested anymore
- Concerned
Full time - only income
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want to earn some money
Eager
Nervous
Cool brand
Confused
Flexible work opportunities
Low fees
Additional income
easy way to make money
A lot of admin / checks to go through
Lack of support on some issues
takes time for Deliveroo to get back to me
flexible work
No benefits
Don't understand how long it will be until Deliveroo onbaords them
Flexible working
potentially risky (out on the road a lot)
- Explain how the app works
- Prioritise new riders with support
- Offer activation incentives
extra income source
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work approx. 10-16 hrs a week
Seasonal part time
Explain to them how the overall process works at a high level and what they can expect
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walker, bike, scooter or car user
Difference of Deliveroo vs competitor eg. benefits of perks
Deliveroo doesn't care about me
FAQs and guides on how to go through some of the more difficult steps of process
Expected behaviour at Rx and Cx
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Additional income on top of a different job
Info videos/perks attached to good behavior
Lack of information about Deliveroo in general
Applied to competitors who onboarded them first
Unsure
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not enough orders
too many riders
Complex process