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Kayode Oyewole COPYWRITING framework - Coggle Diagram
Kayode Oyewole
COPYWRITING
framework
Headline
Main-head
Promise the solution
Introduce the main benefit
Sub-head
Note: Sub-head is optional
Include additional big benefit
Pre-head
A statement of question
State the problem
Directly call out the prospect
Call-To-Action
Tone of urgency and 'missing-out'
Body
Value proposition
The essence of the product in few words
Benefits
How the customers' lives get better through using the product
Features
Highlight the specifics
Distinguish the uniqueness of the product from competitors
Other amplifiers (optional)
Scannable content
Persuasive keywords
Testimonials
Ratings
Etc.