Week 3 -Internationalization through the leverage of Networks
The network model : -Internationalization is defined as the establishment, maintenance and development of relations with network participants in foreign markets
- Companies are driven by cooperation not by competition
- Network theories don't have models or tools
Why networks are important ?
For internationalization Networks are a source of :
- Resources
- Knowledge ( about the market etc)
- Opportunities
Impacts on :
Internationalization process
Foreign market entry
Internationalization speed
Internationalization performance
The Uppsala model revied ( 2009)
business networks as sets of
connected business relationships connections between relationships are the critical elements
in the business network view
interplay between knowledge and committeemen drives relationships and network development
Firms are embedded in relationship
networks that extend beyond the boundaries of the firm.
strong reasons to consider management of external network structures
- Relationship development can be costly
- Firms can increase efficiency through coordination and collaboration
- Firms can become interdependent ( can control one another and loose control to each other )
- Networks reduce uncertainty
- Time and resource demanding
- Difficult to assess the degree of success of the relationship development
- Firms learn from each other and adapt their routines to each other to ensure better collaboration
-Every firms has a unique network position ( because every firm has unique partners )
Network development to a large extent is a knowledge development process :
- Firms learn from and about each other
- Firms create new knowledge together
- Firms develop common knowledge
Conceptual elements:
- Every firm has a unique network position ( no two firms have the same partners )
- The connection that link partners to each other
Critical strategic points :
- Being an insider in intersting networks
Strategic change :
- Firms in a network context do
not fully control their own resources - Firms in a network control other firms resources
- shared ownership of intangible assets like knowledge
- Former theories think of strategic change as an internal decision when in fact it depends on the firms network
- Strategic change depended on network is also shared by the dynamic capabilities view
Strategic change :
- Dynamic capabilities are developed and adjusted to network parties
- Experiential learning process about each other ( capabilities and intensions)
- Building joint assets requires mutual trust and commitment -> facilitates informal coordination of strategic change ( informal control more efficient than formal control )
Successful strategy must be relevant to all independent actors and supported by mutual trust and commitment -> Network offers dynamic safety net thanks to aggregated strategy processes
Strategy development process joint action between
network partners, whether intended or not.
- ( 1 Upp model )
- Knowledge dev-> market commitment.
- Firm learn about market
- Liability of foreignness main barrier to market entry (Liability of Foreignness is the inherent disadvantage t because of their non-native status. As a foreign company operating in another country, dealing with the differences in regulation, language, culture and norms result in extra challenges that local companies from the host country do not have. This leads to additional costs and a competitive disadvantage that needs to be overcome.=
2009 update : - Markets are networks of interconnected relationships, where relationships and
interconnections may be of varying character - Knowledge ->commitment to network relationships .
- Firms learn about each other ( learn creat trust build -> network position)
- Liability of outsidership main barrier (The liability of outsidership plainly refers to the problems linked with being outside an important business network of relationships and contacts in a new market)
- Dynamic
2013 Uppsala model
This paper seeks to offer a model on the evolution of the multinational business enterprise
(MBE). It is meant to be an alternative to the eclectic paradigm
An eclectic paradigm,
also known as the ownership, location, internalization (OLI) model or OLI framework, is a three-tiered evaluation framework that companies can follow when attempting to determine if it is beneficial to pursue foreign direct investment (FDI). This paradigm assumes that institutions will avoid transactions in the open market if the cost of completing the same actions internally, or in-house, carries a lower price. It is based on internalization theory and was first expounded upon in 1979 by the scholar John H. Dunning.
the existence of multinational
enterprise (MNE) as a consequence of market failure
theoretical approach that is based on economic theory may be inappropriate for studies that are relevant for individual firms.
eclectic view
- Markets are in equilibrium
- Actors are rational
- firm is one unit
- production investment cost minization
Uppsala model
- Markets are constantly chaging some faster than other
- Firms are not always rational
- MNE is a network by itself with multiple units : Subsidiaries have strong network position thanks to stronger relationships
- building developing and coordinating business relationships
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Degree of internationalization :
depends son the firms international vs the market internationalization
- early
- late
- lone international
- international amongst others
The earlier the firm internationalizes in comparison to the market the more gradual it internationalize
higher the degree of internationalization of the firm
and internationalization of the context among others”), the more internationalization is a matter of
increased international integration
later the firm internationalizesthe more its
internationalization process is dependent on relationships speed up international extension
Strength of ties :
Weak ties : rarely used don't need a lot of management lead to diversity do ideas
Strong ties : used frequently need alot of management effort think alike share ideas all the time
(2009) points out that born globals can act
independently of the network
strategic decisions are
important for small knowledge intensive companies and that networks do not only
determine internationalization.