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BNA_G2_Electric Scooter – Gogoro & Kymco’s Ionex, Customer Segment
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Customer Segment
- High-middle income class
- Environmentalist
- Trend follower
- 3C product user
Customer Relationship
- Logistics maintenance
- Battery station
- Social media
Channel
- Direct selling store
- Social media
Value Proposition
- Same function with general scooter
- Battery exchanging station
- Don't have exhaust emission
- Smart scooter
Key Activities
- Selling (teach customer)
- Battery exchange station’s maintenance and expansion
- Customer relationship maintenance
Key Resources
- Human resource
- Patent and intellectual property rights
- Brand and reputation
- Payment flow
Key Partners
- Supplier of battery station
- Government
- Internet comment
Cost Structure
- Battery exchange station’s maintenance and expansion
- Design、produce、marketing、service...
Revenue Stream
- Scooter's sale revenue
- Merchandise's sale revenue
- Scooter maintenance
- Battery revenue
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