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International Market Entry Strategies - Coggle Diagram
International Market Entry Strategies
Direct exporting (tradestart.ca, n.d.)
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Licensing (tradestart.ca, n.d.)
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Franchising (tradestart.ca, n.d.)
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Typical of food service
Ex: Pizza Hut, McDonalds, Starbucks
Partnering (tradestart.ca, n.d.)
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Joint Venture (international-strategy.com, 2014)
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Buying a company (tradestart.ca, n.d.)
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Piggybacking (tradestart.ca, n.d.)
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Turnkey Projects (tradestart.ca, n.d.)
Typical in certain firms
Ex: Architecture, engineering, construction, consulting
Completely built, then turned over to the client when it is ready to go
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Greenfield Investments
Buy, build, and operate in the foreign market
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