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Brand Repositioning
Occurs when a company redefine a product’s marketing strategy to compete more effectively and set the brand apart.
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Communicating with color
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-A product personality, draw attention to it’s attributes, and enable to stand apart from
competitors within the chaotic retail environment
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Failures of Packaging Design 1) Fails to func properly
2) Typograpic difficult to read
3) Eloborate design is perceived as too expensive
4) Poor- cheaper with inferior Q
5) Too semilar to its competition
6) Content are inaccurately reported on the packaging
7) The element out of scale to its packaging structure
8) Inconsistent, unbelievable, or inaccurate claims on packaging
9) Packaging difficult to use
Designing the brand identity - Brand/product name
-Secondary copy
-Product descriptor
-Romance copy or sell copy
-Mandatory copy
-Nutrition facts
- Weight, measure, and net quantity statement