COMMUNICATION IN ORGANIZATION
(KOMUNIKASI DALAM ORGANISASI)
Definition of communication:
“The transfer and the understanding of meaning” The process by which information is transmitted and understood between two or more people.
In perfect communication, if it is existed a thought would be transmitted so the receiver understood the same mental picture the sender intended.
However, perfect communication is never achieved in practice.
Functions of communication
Management
Manage member behavior in several ways:
Authority hierarchies and formal guidelines.
Job descriptions and company policies.
Workgroup teasing or harassing.
Feedback
Communication creates feedback by clarifying to employees what they must do, how well they are doing it, and how they can improve their performance.
Formation of goals, feedback on progress, and reward for desired behavior all require communication and stimulate motivation.
Emotional sharing.
Communication within the group is a fundamental mechanism by which members show satisfaction and frustration.
Communication, therefore, provides for the emotional sharing of feelings and fulfillment of social needs.
Persuasion
Like emotional sharing, persuasion can be good or bad depending on if, say, a leader is trying to persuade a workgroup to believe in the organization’s commitment to corporate social responsibility (CSR) or to, conversely, persuade the workgroup to break the law to meet an organizational goal.
Persuasion can benefit or harm an organization.
Information exchange
The final function of communication is information exchange to facilitate decision making
Communication provides the information individuals and groups need to make decisions by transmitting the data needed to identify and evaluate choices.
The Communication Process Model
before communicating take place, it needs purpose, a message to be conveyed between sender and receiver.
The sender encodes the message (convert message to a symbolic form) and passes it through a medium (channel) to the receiver, who decodes it.
The result is a transfer of meaning from one person to another.
The key parts of the communication process model are:
Sender – initiates a message by encoding a thought.
Encoding –the process of translates the sender’s idea into a systematic set of symbols or a language expressing the communicator’s purpose.
Message- is the actual physical product of the sender’s encoding such as speech (when we speak), writing (when we write), the movements of our arms (when we gesture), and expression of our face).
Channel- the medium through which the message travel or path through which the message is physically transmitted. The senders choose to use formal or informal channels.
Formal channel
Informal channel
Established by the organization and transmit messages related to professional activities of members such as face to face/virtual meeting on organization’s problem solving.
Follow the authority chain within the organization.
Channel that are created spontaneous and that emerge as responses to individuals choices.
Personal and social forms of messages such as Whatsapp group, face book, personal email etc.
SITI NUR FATIHAH BINTI MOHD SHARIF
2019645712
MHR5