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Cold calling has proven to be the most effective sales tool we have used…
Cold calling has proven to be the most effective sales tool we have used thus far.
This document serves as a way to organize, visualize, and understand the entire cold calling process from initial contact until closing.
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Email Templates & Scripts Needed1 Email per month Standard (need multiple (12x) templates to rotate)
- Unique Targeted email on warm leads
3 Lower end listing email examples
- Image Cloud Instruction Email
Email Templates.
- Immediate Warm Lead Follow Up Email
- "Sorry we missed you email"
- "Havent heard from you in a while" Email.
- Set of General Follow up emails for automation.
- Campaign Emails
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HOT LEAD SEQUENCE
Welcome to LUXLVL email 15% reminder and services premiere partnership, Polices, Procedures, etc.. HLE#1
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- Introduction Script for Agent
- Introduction Script for Marketing Director
- Introduction Script for Gate Keeper
- Sorry we missed you voicemail script
- Non Listing Service Scripts
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Common Objections
- "You are too expensive"
- "Too luxury oriented"
- "We already have our people"
- "Our company does our own marketing"
- "I take my own photos"
- "This is not my decision".
Solution Based Response
- Compared to the competition we are reasonably priced. Quality Content has been proven to lead to faster sales. The peace of mind you will receive is priceless. Knowing you will always have your content on time, that the quality will be top notch, that our customer service is white glove and most of all.. that you can get all the services you need with The Luxury Level. Do you know about our 15% discount for 1st time clients?
- We handle a spectrum of listings, and would be happy to send you examples of lower-end listings. Would you like me to send you some examples?
- We completely understand if you already have your preferred vendors. We are happy to be your go-to second choice if for any reason your primary vendor is unable to accommodate.
- Fantastic. If that is the case would you mind connecting me with, or providing the Marketing Directors contact information, I am certain they will be interested in other services we have to offer. ie. promo, lifestyle and instagram videos, agent headshots and most of all our premiere partnership program.
- We don't just offer photography but everything you need to effectively, efficiently, and professionally market your listings. Quality content means higher click rates, which leads to faster sales. Meaning less time spent at showings and less time on the market, which in turn saves you money.
- I understand, would you be able to put me in contact with the person who can make that decision or whomever decides your marketing?
Pitch nonlisting related services.
- Agent on camera
- Headshots
- Refresh content on a current listing.
- Add ons for current listing.
PAIN POINTSPain points are areas in which the prospect is experiencing difficulty in running their business. The more pain points we can identify and help alleviate the better we can convince someone we are the perfect accompaniment to their buiness.
- Our Current Contractor is too busy/Not reliable enough.
- Turn around time from a contractor is too long.
- Quality of work is not as good.
- No synergy among vendors.
- Just getting started and don't have the money to get services.
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Action Items for Carsten
- Objects/Solutions
- Pain Points
- Create Non Listing Services.
Action Items for Jeremy
- Emails
- Script completion (add final touches)
- Add to Objection, Solutions and Pain Points if needed.
Action Items for Kacy
- Script Creation
- Creating list of "FAQs"
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