As communication
1) A creative business
2) Product information connect with form, structure, material, color, imagery, typography and auxillary design element.
3) Serves to contain, protect, transport, dispense, store, identify and distinguish
4) Tools- brainstorming, exploration, experimentation, strategic thinking
5) Product information- communicated with customers
6) Function as aesthetic means of communicating
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10) Mathematics, architecture, material science, business and international trade
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8) Important- study mental, behavior, social and culture variations
12) Main goal is to accomplish creatively the marketer's strategic objective through appropriate design solution
7) Awareness of anthropology, sociology, psychology, ethnography and linguistic