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Ramsey Popcorn + Blue Elephant Creative, Projects, Focus Areas, We Love…
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Projects
Brand Positioning
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Hierarchy & relationship between RP, CW, SB, CM
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influence how the entire company re-establishes a sense of stability, growth, and profit
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2021
Objectives (1) -->
Strategies (4-6 per objective) -->
Initiatives (2-4 per strategy) -->
Actions (2-4 per initiative)
Really show the brand coming to life. Not just talk of promises and words. But how does it look when all of this gets brought to life in the real world.
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There’s a lot of messiness in how we express ourselves. Consumers hand-slapped us for that. At the same time, the product is incredibly solid. Knowing nothing else, the level of quality was there that gives every right to succeed. Impressive degree of credibility in our product that consumers do not miss.
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from the funds currently being spent in ads, billbacks, and slotting
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Focus Areas
Brand Strategy
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Brand Heirarchy (RP, CW, SB, CM)
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Growth Strategy
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Developing additional partnerships (target.com, etc.)
We Love Popcorn
Internal Responses
it's like home away from home spent with other "family" members and working together I want this company to be the best!
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