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ANALYSING WAYS ON HOW TO CREATING CUSTOMER PROFILES - Coggle Diagram
ANALYSING WAYS ON HOW TO CREATING CUSTOMER PROFILES
Purpose
Identifying and speaking with 10 additional end users in detail at this point with regard to the work you have done will provide you with extremely valuable data points to refine the work you have done in each step, and will validate or invalidate many of the assumptions you have made.
The things you should have at the end of the step
Total Addressable Market (TAM) size
Full Life Cycle Use Case
Beachhead Market
High-Level Product Specification
Much-improved End User Profile
Quantified Value Proposition
Process Guide
Take notes about each contact, using the Notes from Conversation with Potential End User worksheet as a guide. Use a new worksheet for each conversation.
If the end user seems like a good fit, ask if they would be willing to provide a nonbinding letter of intent to purchase the product.
Make a list of potential end users to contact. You will need to list more than 10 people since you might not be able to contact or engage with some of the people on your list.
Jot down notes about whether the potential end user validated or invalidated any of your hypotheses. Also think about whether the end user might be a better Persona than your current Persona because here is nothing wrong with changing your Persona.
Identifying what you want to gain from talking with additional end users and focus on hypotheses.
Once you have contacted 10 individuals who are good fits for your End User Profile, fill out the Summary of Next 10 Customers worksheet with summary information about each person you contacted.
The primary market research involved in contacting 10 additional end users and conversing with them about their customer pain.
Complete the Lessons Learned worksheet by going back and filling out the first half with an explanation of the process you used to source these potential end users and the conclusions you reached about your hypotheses as a result of your discussions
End-Users Categories
Overall Profile
Full Life Cycle Use Case
Psychographics
Quantified Value Proposition
Demographics