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Big Ideas in Organisations, 11490 - Coggle Diagram
Big Ideas in Organisations
STEEPLE
Environmental
Political
Laws and regulations set through laws
Economical
Competitor based pricing
Saturated markets
Causes production diversification
Legal
Laws
Technology
Technological advancements i.e. the development of social media platforms
Social media
Smartphone adverts
Ethical
Corporate social responsibility
Pollution
Equal opportunities
Social
Social views on a company can influence the branding
Demographics, lifestyle, motivations
Brands
Who are company is/ what they are known for
Strong product
CSR
Brand is developed by the employees who make the product or provide the service
Brand view is developed by marketeers
Brands require multiple function
Marketers
R&D
Operations management
Marketing mix
How to take a product to penetrate a market
Price
Pricing strategy
Affected by marketing strategy
Place
Distribution
Product
Product can easily recognise the brand e.g. iphones
Promotion
Marketing communications
Advertising
Digital marketing
Marketing
Market research
GDPR
Data
Consumers recommended price
Consumers reaction i.e thoughts and feelings
Allows the optimum marketing mix to be formed
Operations management
Marketing Channels
Variety to cover as much of a target audience as possible
Market Segments
Demographics
