Please enable JavaScript.
Coggle requires JavaScript to display documents.
B207 Block 1: Big ideas in organisations - Coggle Diagram
B207 Block 1: Big ideas in organisations
Marketing
Marketing process
Mission
Strategy selection
Formulating the offering.
Implementation,monitoring and evaluation
6 tests for mission statement
Vision
Values
Strategic windows
SWOT Analysis
Marketing enviroment
Macroenvironment
Social
Ethical
Technological
Legal
Environmental
Economic
Microenvironment
Customers
Competitors
Publics
Suppliers
Marketing intermediaries
Marketing research process
1)Research planning
2)Exploratory research
3)Refining research design
4) Main research collection
5) Analysis and interpretation
6) Reporting of findings
Offerings
Markets
Segmentation
Segmentation
Targeting
Positioning
Marketing mix
Product
Place
Promotion
Pricing
#
Cost-based pricing
Competitor based pricing
Customer based pricing
Demand pricing
Good-value pricing
Value added pricing
Psychological based pricing
Informing prcing decisions
General survey
Van Westdorp survey
Conjoint analysis
Elastic modelling
Experimentation
People
Process
Physical evidence
Non profit and services
Product development
Concept testing
Market/business analysis
Idea screening
Product developement
Idea generation
Test marketing
New product planning
Commercialisation
Distribution channels
Promotion mix
Advertising
Personal selling
Direct marketing
Sales promotion
Sponsorship
Public relations
Design
Evaluation and improvement
Prototyping and final design
Preliminary design
Concept screening
Concept generation
Product design
Reliability
Maintainability
Aesthetics
Durability
Produce-ability
Service design
Service operation
Value of the service
Service outcome
Service experience
Organising idea
Design process
Layout choice
Fixed position layout
Functional layout
Product layout
Mixed hybrid layout
Detailed design
Process choice
Project process
Jobbing process
Batch process
Mass process
Continuous process
Design factors
Variety
Variation
Volume
Visibility
Operations strategy
#
Operations input-process-output model
Process
Managing processes
Work-in-progress
Processs flow
Porcess design
#
Planning and scheduling
Progressing and control
System improvement
Output
Managing output
Customer satisfaction
Products and services
Unit costs
Environmental impact
Input
management input resources
Customers
Transport
Staff
Materials
Equipment
Suppliers
Facilities
Energy
Information
Transformation processes
Material processing
Information processing
Customer processing
Types of transformational change
Informational transformation
Possession transformation
Physical transformation
Operations managers
Organising the input resources
Managing the outputs
Managing processes
Design of processes
Planning and control
Improvement
Operations resources
Market requirements
Conflict with marketing
Stock control
Breadth of range
New products
Scheduling
Capacity planning
Finance
Working capital management
Debt factoring
Retained earnings
Overdrafts
Lease finance
Equity finance
Venture capital
Private equity
Market place lendinh
Politics#
Conservative
Democratic
Globalisation
External business environment
#
Economic factors
Social factors
Political factors
#
Technological factors
Environmental ecological factors
Outsourcing
Offshoring
Onshoring
Trade policies#
#