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Chapter 1 : Advertising, Marketing, PR (II) SUMMARY - Coggle Diagram
Chapter 1 : Advertising, Marketing, PR (II) SUMMARY
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TARGET AUDIENCE
PR
NOT JUST CUSTOMERS :arrow_right: media, internal publics, ...
Advertising
Primarily, current customers / potential buyers
Marketing
Primarily, current customers / potential buyers
TACTICS
Advertising
commercials, print ads, billboards, internet banner ads
Marketing
coupons, giveaways, email marketing, sponsorships / branded banners
PR
Press releases, press conferences, PR campaigns, Interview ~ Publicity
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SIMILARITIES
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They overlap: PU positions the organisation to enjoy long-term, mutually beneficial relationships
CONTROL
PR
Almost NO CONTROL over the content, format, timing, size of your message as it appears in the media
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Advertising
Almost total over the content, format, timing, size of your message
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