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CROWFUNDING - WEEK 3, PART 4 – INTERVIEW WITH SARAH MIESTER, image -…
CROWFUNDING - WEEK 3
PART 1 - WHAT PITCHS SUCCEED
what the elements of a successful pitch are?
endorsements
quotes or information from other prominent people saying that your campaign is a good idea
your team has experience
Showing prototypes or detailed plans are also really important
do not have any spelling error
it's a sign of sloppiness
a lack of quality videos
videos are very important, and doing a nice clean successful video matters a lot
reciprocity
free shipping; social connections; emotion; passion, dreaming, and thankful
Clear questions
why people should support you
what your funds will cover
how those funds will be used
what you're going to do with the money you're raising
work together better than do alone
when to hire help in order to make your pitch more successful
your video has to be gienuine
Funny or Not
Professional sort of music, lighting, and editing
over 30 seconds but less than five minutes
show somebody credible in your field talking about why the money is important
hiring a professional to make that video correct rather
than trying to do with hand-held phone camera
the crowd is actually quite rational
If there's anything phony about your pitch, your vision, or you, it will fail
have testimonials and demonstrate what you can do rather than just talking about what you are going to do
how you promote that campaign
make your potential customers aware and direct them to your campaign
the importance of your network
via a press, event, social media
promotion
your community and your friends and family is where you start
PART 2 – INTERVIEW WITH JUSTIN KAZMARK
what makes some projects succeed and other don't
You'll be alongside other investing class creators
Backers need to get behind a creative project or something that's a little different
What do you need to do at the early stages
find a project that inspires them
if you haven't backed a project before then I would suggest probably don't try to launch one yet as a creator
making sure you have a compelling story to tell are so important
What about during a project?
takes some emotional confidence
try to find ways to engage your network and your network's networks
every three weeks, four weeks, five weeks, some rhythm, continue to give your backers an inside look, a behind the scenes peek at how you're doing
keep people in the loop,
be very open, transparent
and honest about that
When should someone choose to go to Kickstarter
We are an all or nothing platforms
forum on site called Campus where we allow people to ask questions and try to survey the community
PART 3 – DEALING WITH BACKERS AND DELIVERING RESULTS
largest challenges to delivering their projects and being successful were
marketing and promoting their product
how do you deliver and fulfill your rewards
partner organizations, especially things like suppliers, printers, production companies
shipping and fulfillment
you're very budget-constrained in a lot of cases
changing direction of your project
dealing with other creators on your team
dealing with stretch goals that you may have imposed yourself
how do you avoid these kind of problems?
plan as much as you can in advance
build slack into the system so that one delay won't cause a cascading set of problems
dealing with proofs and prototypes
spend some time upfront finding potential partners
you have to work overtime
life issues interrupt
key people fall
holiday and local cultures
robberies or suppliers who run away with your money and shut down
make sure that your potential backers know about this early on and are sympathetic and understand why you're doing something
make sure you're updating people frequently
If people got refunds and understood why projects failed, they're actually happier than if they don't understand those things
you should make sure you're communicating with backers early on about potential causes of failure
PART 4 – INTERVIEW WITH SARAH MIESTER
About Sarah Miester
The Founder of Artio Consulting
a crowdfunding and product marketing consulting company
Director of Growth and Development of Sprout Studios
a industrial design firm
The manager of hardware and design at Indiegogo
she has helped raised more than $50 million through crowdfunding
She was Head of Projects at Vann Alexandra
a creative agency for crowdfunding campaigns
Kinds of product
should using Indiegogo?
anything that isn't for illegal substances
Indiegogo is an open platform
It was really by design
Choose Indiegogo,
not other platforms?
flexible funding
allows you to keep whatever you raise
transactions happen immediately
two weeks after the campaign is over
support all kind of pre-launch strategy
help to find a good partner
always available via e-mail or text
diverse online supporting documents
have advice columns
have a podcast
What should you do
in pre-launch preparation?
making sure your social media
building out an email list
you must to have
engaged and excited audiences
how to get this
advertising activities
attending events
social media
listing a kind of convertible website
the more you kind of do,
the more you push the envelope,
the more you think outside the box
&
the better off you'll be
What should you do
during a campaign?
building a lot of narrative and passionate stories
try to keep and create resonates with people
giving your comments
emailing with your contributors
editing your campaign that make more kind of surprises and new offerings
organizing fun events
emailing your campaign to different kinds of press
What should you do
in delivery phase?
creating a lot of confidence and trust
reaching out for support ASAP when your project are going badly
thinking a little more conservatively, more kind of realistically about all problems could be happen
