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Corporate Social Responsibility - Coggle Diagram
Corporate Social Responsibility
Ethics and Social Responsibility, Today
Ethics and social responsibility are concepts that refer, fundamentally, to the quality of our relationships over time. Many organizational decisions involve thorny problems because the interests of the organization affect the interests of others.
Companies and managers who ignore moral issues are telling those affected, "We don't want to invest in improving this relationship."
From the 60-year-old Johnson & Johnson Creed to AT & T's new statement of values, called “Our Common Bond,” companies are drawing on their values and experiences from the past, and their concern for the present, to establish a new moral position for the future.
Today there are many examples of how it can be managed with ethics and corporate social responsibility in mind.
Elliot Hoffman, owner of Just Desserts, a San Francisco bakery, instituted the custom of hiring ex-cons and says, “I really think that business must play a major role in bringing about change in our society.
¿What is Corporate Social Responsibility?
Traditionally, governments have had the main responsibility of working towards the improvement of the living conditions of populations.
Civil Society, as well as some companies with a social vision, have actively contributed to this great mission.
Today, a growing number of local and multinational companies located in the Americas have voluntarily undertaken a variety of Corporate Social Responsibility (CSR) activities from traditional philanthropic programs, volunteering and respect for the environment, to a group of practices broader and more comprehensive in relation to the basic operations of the companies.
Corporate Social Responsibility has taken on a different dimension in recent years and has evolved, making the company a participant and responsible in defining the type of society to which it aspires.
In the last decade, Corporate Social Responsibility has acquired a greater rise and demand, unlike traditional philanthropy, in the face of the redefinition of the role that private companies play in relation to society and the State.
CSR is a good investment, since it contributes to competitiveness, has a direct impact on productivity and creates a positive image in the eyes of consumers, investors, employees and the community in general.
The Global Compact (ONU)
During the World Economic Forum, in Davos in 1999, the Secretary-General of the United Nations, Kofi Annan presented the idea of a Global Compact to world leaders in the field of business and labor, as well as members of Civil Society.
He urged the world's business leaders to promote and make part of their corporate practices nine key principles in the areas of human rights, labor and environmental standards, as the social base on which markets, including the global market, must function to have success.
Panama has been selected as a pilot country among ten (10) countries worldwide for the promotion and development of the Global Compact. In Latin America the other pilot countries are Brazil, Chile and Uruguay.
This gives Panama a unique opportunity to promote in the business community these concepts that are becoming the way of doing business in the New Millennium.
Principles: Human Rights - Labor Standards - Environment.
Own benefit, well understood
Keith Davis has said that there is "an ironclad rule of responsibility that states that, in the long run, those who do not use power in a way that society holds accountable will in all likelihood lose it."
Given which, organizations should assume their social responsibility, for their own benefit, well understood, or at least they should have the capacity to respond to social forces.
Robert Ackerman was among the first to suggest that responsiveness, not accountability, should be the goal of company social tasks.
Ackerman advises managers to develop responsiveness early, in order to retain as much managerial discretion as possible.