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Marketing and Comms - Coggle Diagram
Marketing and Comms
Value Proposition
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Have a sizeable and growing market of youth that have dropped out of mainstream education, including picking up 15 year olds
We have the benefit of having other services - holistic approach to youth development. Education is a part of it.
Youth with learning disabilities are catered for in a safe, inclusive way.
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Programmes are linked to wider Y vision (Healthy mind, body, spirit), strengthening
Stakeholders
Current Learners
Pathway discussion on what they are enrolled in, getting etc
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Other providers, including competitors
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Funders, including local community funding
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Branding
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How does this link with the bigger YMCA branding conversation? Should be included. Danger of segregating our services and the YMCA brand.
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Y-Skills, Y-Skills for life
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Accessibility
Need to understand and support LGBQ+ students. Use of Rainbow sticker to show that we are friendly. External accreditation available.
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Current State
How are we perceived?
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Don't know about us - know about YMCA programmes, but not education.
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Competitors sweep the market, particularly the big players (ARA, NZMA, Vision college). Bigger, branding, bigger wallets, site
Old, run down, backward community charity
South-Mid profile - well known in the community, particularly the social side. Don't know about education.
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