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**Block 1: 'Big : Ideas In Organisations' :explode:, Process -…
**Block 1: 'Big : Ideas In Organisations' :explode:
THE MARKETING CONCEPT
Identify, Anticipate, Satisfy CUSTOMER NEEDS 
Marketing Environment :
Micro
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Customers, suppliers, publics, competitors, marketing intermediares
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Marketing Research :
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Markets, Organisations, People
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OPERATIONS
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RAISING FINANCE
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Process
FOCUS AN OFFERING
Segmentation
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- Mission, Vision & Values
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- Formulation of the Offering
- Implementation, Monitoring, & Evaluation