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Linktree x Sqaure, Passion Fund, Passion Fund V2 - Coggle Diagram
Linktree x Sqaure
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Insights
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Passion
Passion through colour
When using colours, vibrant and energetic gradients
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Dirty
We know the side hustle can be dirty, greasy, a rough road, heres to those burning the midnight oil trying to make their dreams a reality
Creative assets that reflect WORK IN PROGRESS efforts, the dirty work behind the clean finished product
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Reach audiences who are in the middle of grinding for their goals, theyre looking for shortcuts and hacks for their own business, not necessarily new tech platforms
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Linktree is launching a payment suite in partnership with sqaure, to help people bring their passions to the world
Passion Fund
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colour
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bright and joyous 
muted passionate
texture
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something moving, always changing
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Passion Fund V2
The Conviction
This passion spurs on conviction. The resilience, the determination and self-belief that drives progress.
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The Results
Ultimately, if a person truly believes in what they are doing, has conviction in their ideas and can overcome the obstacles, the results will speak for themselves.
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The Passion
Underpinning any idea, enterprise, creation or movement lies passion - that unfaltering enthusiasm that underpins the activity.
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The Obstacles
Obstacles are inevitable in the journey of turning a passion into a lifestyle. It is not the obstacles that define the pursuit, but how a person adapts to overcome them.
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