Linktree x Sqaure
Linktree is launching a payment suite in partnership with Square.
‘Side Hustle Grant Program’
Linktree
Sqaure
Partnership
Payment
Side Hustle
Grant
UI
Connection
Network
Relationship
Articulation
Bio Link
Content Focused
Online Payments
Digital Payments
Sqaure
simple tools
White
Rigid
Co-op
Union
Tie-up
Bazaar
Corner Store
Exchange
Chain
Simple
Quick
Efficient
Online
Cash
Register
Support
Bank
Money
Opportunity
award
charity
permit
allow
Secondary
Hardworking
over-time
stretched thin
passion project
Linktree is launching a payment suite in partnership with sqaure, to help people bring their passions to the world
Seed fund
beginning
Conception
Seedling
start
impression
Egg
Sentiments
Sometimes you need a helping hand
never work a day in your life
passion project
Insights
The intersect of UI and Content
We are planting the seed
Horticulture
Playful nature of content
Contrast of UI-focussed branding
Passion
Passion through colour
Passion through energy
Co-operative effort
Networks and Nodes for clean
Organised chaos of a bazaar
Simple solution to payments
Hustling
Growing elements
Use of Scale
Typography
High Contrast Colours / elements / type
When using colours, vibrant and energetic gradients
modern serif font with subtle ears (Roots/grounded)
When shapes overlay they 'Union'
Blood sweat tears
Texture?
Simple compositions, essential elements in frame, no page furniture?
Clean
Ident that reflects clean nature of Sqaure and Linktree creatiives
Dirty
We know the side hustle can be dirty, greasy, a rough road, heres to those burning the midnight oil trying to make their dreams a reality
Creative assets that reflect WORK IN PROGRESS efforts, the dirty work behind the clean finished product
Reach audiences who are in the middle of grinding for their goals, theyre looking for shortcuts and hacks for their own business, not necessarily new tech platforms
reach audiences we already have a relationship with
Execution
Form
Cut
Paste
Write
Weld
Shape
Paint
Draw
Passion Fund
Passion
Affection
eager
intensity
joy
unconditional
agony
the opposite of
calm
dull
indifferent
lethargy
Gaze / stare
Focus
concentration
discipline
torment
giving me grief
cheer
delight
bright
smile
elation
Rage
Definite
genuine
outright
unlimited
love
authentic
willing
jumpy
at the ready
ambitious
impatient
chomping at the bit
closeness
desire
warmth
line
shape
form
colour
texture
space
value
pattern
contrast
scale
intense use of colour
bright and joyous 
muted passionate
Imagery
explosive texture
something moving, always changing
PUT YOUR HEART INTO IT
heartbeat
signal wave
abstracted heartbeat
typography
Every beat on the music
using music as a transitional motif
oitraying the story of passion
late night
messy desks
evidence of persistence and driving forward
Movement
Passion Fund V2
Convert what you love to do into your source of income
Meaning
purpose
Love
The Passion
See yourself in your own work
The Conviction
The Obstacles
The Results
Community
courage
Devotion
Underpinning any idea, enterprise, creation or movement lies passion - that unfaltering enthusiasm that underpins the activity.
Unfaltering
enthuseasm
drive
dedication
excitement
intensity
This passion spurs on conviction. The resilience, the determination and self-belief that drives progress.
resilience
convinced
sure
confidence
faith
feeling
principle
Obstacles are inevitable in the journey of turning a passion into a lifestyle. It is not the obstacles that define the pursuit, but how a person adapts to overcome them.
Adapting
overcoming
conquor
overthrow
bump
hardship
Ultimately, if a person truly believes in what they are doing, has conviction in their ideas and can overcome the obstacles, the results will speak for themselves.
reap the rewards
conclusion
outcome
by-product
reaction
pride
Payoff
Conversion
switch
transform
translate
pivot
reflections
echoed
returned
Lively animation
fast movements settling on a ramp
Passion
Conviction
Obstacles
Results
Shape
Colour
Type
Shape
Colour
Type
Shape
COlour
Type
Shape
Colour
Type