Linktree x Sqaure

Linktree is launching a payment suite in partnership with Square.

‘Side Hustle Grant Program’

Linktree

Sqaure

Partnership

Payment

Side Hustle

Grant

UI

Connection

Network

Relationship

Articulation

Bio Link

Content Focused

Online Payments

Digital Payments

Sqaure

simple tools

White

Rigid

Co-op

Union

Tie-up

Bazaar

Corner Store

Exchange

Chain

Simple

Quick

Efficient

Online

Cash

Register

Support

Bank

Money

Opportunity

award

charity

permit

allow

Secondary

Hardworking

over-time

stretched thin

passion project

Linktree is launching a payment suite in partnership with sqaure, to help people bring their passions to the world

Seed fund

beginning

Conception

Seedling

start

impression

Egg

Sentiments

Sometimes you need a helping hand

never work a day in your life

passion project

Insights

The intersect of UI and Content

We are planting the seed

Horticulture

Playful nature of content

Contrast of UI-focussed branding

Passion

Passion through colour

Passion through energy

Co-operative effort

Networks and Nodes for clean

Organised chaos of a bazaar

Simple solution to payments

Hustling

Growing elements

Use of Scale

Typography

High Contrast Colours / elements / type

When using colours, vibrant and energetic gradients

modern serif font with subtle ears (Roots/grounded)

When shapes overlay they 'Union'

Blood sweat tears

Texture?

Simple compositions, essential elements in frame, no page furniture?

Clean

Ident that reflects clean nature of Sqaure and Linktree creatiives

Dirty

We know the side hustle can be dirty, greasy, a rough road, heres to those burning the midnight oil trying to make their dreams a reality

Creative assets that reflect WORK IN PROGRESS efforts, the dirty work behind the clean finished product

Reach audiences who are in the middle of grinding for their goals, theyre looking for shortcuts and hacks for their own business, not necessarily new tech platforms

reach audiences we already have a relationship with

Execution

Form

Cut

Paste

Write

Weld

Shape

Print

Paint

Draw

Passion Fund

Passion

Affection

eager

intensity

joy

unconditional

agony

the opposite of

calm

dull

indifferent

lethargy

Gaze / stare

Focus

concentration

discipline

torment

giving me grief

cheer

delight

bright

smile

elation

Rage

Definite

genuine

outright

unlimited

love

authentic

willing

jumpy

at the ready

ambitious

impatient

chomping at the bit

closeness

desire

warmth

line

shape

form

colour

texture

space

value

pattern

contrast

scale

intense use of colour

bright and joyous Screen Shot 2021-02-09 at 11.45.35 am

muted passionate Screen Shot 2021-02-09 at 11.44.51 am

Imagery

explosive texture

something moving, always changing

PUT YOUR HEART INTO IT

heartbeat

signal wave

abstracted heartbeat

image

image

typography

Every beat on the music

using music as a transitional motif

oitraying the story of passion

late night

messy desks

evidence of persistence and driving forward

Movement

Passion Fund V2

Convert what you love to do into your source of income

Meaning

purpose

Love

The Passion

See yourself in your own work

The Conviction

The Obstacles

The Results

Community

courage

Devotion

Underpinning any idea, enterprise, creation or movement lies passion - that unfaltering enthusiasm that underpins the activity.

Unfaltering

enthuseasm

drive

dedication

excitement

intensity

This passion spurs on conviction. The resilience, the determination and self-belief that drives progress.

resilience

convinced

sure

confidence

faith

feeling

principle

Obstacles are inevitable in the journey of turning a passion into a lifestyle. It is not the obstacles that define the pursuit, but how a person adapts to overcome them.

Adapting

overcoming

conquor

overthrow

bump

hardship

Ultimately, if a person truly believes in what they are doing, has conviction in their ideas and can overcome the obstacles, the results will speak for themselves.

reap the rewards

conclusion

outcome

by-product

reaction

pride

Payoff

Conversion

switch

transform

translate

pivot

reflections

echoed

returned

Lively animation

fast movements settling on a ramp

Passion

Conviction

Obstacles

Results

Shape

Colour

Type

Shape

Colour

Type

Shape

COlour

Type

Shape

Colour

Type