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Big Ideas in Organisation - Coggle Diagram
Big Ideas in Organisation
Marketing
Mission, Vision and Values
Corporate Strategy
Mission Statement
Micro(Internal) and Macro (STEEPLE) Environment
Customers, competitors, suppliers, public
Social, technological, Economic, environmental, political, legal, ethical
Research
Data - Qualitative/Quantitative
Ethics
Competitive Advantage/Positioning
Porter's strategies
Porters five forces
Focusing offering
Segmentation
Demographic
Geographic
Behavioristic
Targeting
Positioning
Customer Needs
Markets
Marketing Mix
Product, Place (Distribution), Promotion, Pricing
Services and non-profit organisations
People, processes, physical evidence
Operations
Management
Input - Process - Output
Managing processes
Hayes and Wheelwright four stage model
Strategy
Performance Objectives
Quality, speed, flexibility, sustainability, dependability, cost
Order Winning/ Order Qualifying Criteria
Polar Representation
Co-ordination with Marketing
Strategic Coordination
Product and Service Design
Quality Function Deployment
Relationship Matrix
New Product Development
Product Design
Service Design
Process Design
4 Vs - Volume, Variation, Visibility, Variety
Discover, Define, Develop and Deliver
Layout
Fixed
Product
Hybrid
Finance
Banks
Loans
Overdrafts
Retained Earnings
Private Equity
Equity Finance
Ordinary Shares
Preference Shares
Crowdfunding
Peer to Peer lending
Leasing
Economy
Micro and Macro
STEEPLE
Microeconomic and macroeconomic
Recession and Recovery
Labour Shortages
Immigration Policy
Globalisation
Doing Business Index
Outsourcing
Off shore vs Onshore
Trade Restrictions