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B207 Block 1: Big ideas in organisations - Coggle Diagram
B207 Block 1: Big ideas in organisations
Marketing
Marketing Mix
Promotion
Communication process
Place
Pricing
Product
Marketing concept
Marketing orientation
Marketing function
Marketing process
Mission, vision and values
Corporate strategy
Marketing environment
Macro environment
Competitive advantage
Micro environment
Strategic objectives
Operations
Operation management
Operation Strategy
Defining operations strategy
Market influence model
Performance objectives
Focused operations
Operations coordination
Strategic coordination
Improving coordination
Financial
Raising Finance
Retained earning
Working Capital
Debt factoring
Bank facilities
Equity finance
Venture capital
Private equity