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Block 1 - Big Ideas in Organisations - Coggle Diagram
Block 1 - Big Ideas in Organisations
Marketing
Innovation and Organisations
Segmentation, Targeting and Positioning
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Grouping Customers
Focusing on a particular group of customers
Matching to the needs of the target group.
Setting the Scene
Marketing concept
The Vision/Mission Statement
Objectives - Compeition, strategy, planning
Research
Marketing Mix - 7 P's
Product
Physical Environment
Place
Price
Promotion
People
Process
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Finance
Ways of Making Money
Private Equity
Public Shares
Hedge Funds
Crowdfunding
Ways of Managing Money
Working Capital
Overdraft
Lease Finance
Equity Finance
Retained Earnings
Operations
New Product Development
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Design Process
Does it appeal to customers?
Is a Rebrand required?
Customer Survey Feedback
Testing/Prototyping
Sign off NPD
Design Thinking
Thinking outside the box
Operations Manager Job Description
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Studying
Critical Thinking
Mind Mapping
Economic Stability
External
Political
Legal
Economy
Microeconomic
Macroeconomic
Social/Cultural
Technological
Environmental
Ethical
Outsourcing - Offshore/Locally
Risk's
Distance
Currency
Legalities
Political/Economic Instability
Quality/Reliability of Services
Cultural/Language
Risk of Damage to a Brand
Benefit's
Reduce costs
Improve Focus
Improve Quality
Innovation
Revenue Growth
Increases the variable cost element
Public V Private Sector
Public
Public Goods
Governmental Services
NHS
Army
Police
Education
Private
Retail Stores
Hospitality
Entertainment