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Market Entry Strategies Advantages/Disadvantages, References, image, image…
Market Entry Strategies Advantages/Disadvantages
Franchising
Fast entry, low risk, low cost.
Wholly Owned
Being local to start, profits are centrelized, government sees you as an established local business.
Direct Exporting
Low Costs, Low Risk, High flexibility, Low control
Piggybacking
Selling to a larger company, low risk, Low cost.
Licensing
No costs associated with production, promotion, packaging, or selling the product
Partnering/Joint Venture
Sharing costs with another/busniess.
Turnkey Projects
Almost always funded by a government, eliminating risk.
Greenfield Investments
Buy, build, and create the exact business you want internationally
Loss of control, and lower income then in other entry modes.
most costly, highest risk.
high cost, high risk.
Social Cultural Distance, Demand uncertainty, market size/growth, Trade barriers, Intensity of competition, number of relevant intermediaries.
Loss of control, not marketing for yourself, profits reduced.
Only profiting from creating, then business is handed over along with any successes.
Loss of investment, who pays when/what.
Strict rules must be followed.
References
How to enter a foreign market. (n.d.). Retrieved December 09, 2020, from
https://www.workspace.co.uk/community/homework/growth-and-strategy/how-to-enter-a-foreign-market
Market Entry Strategies. (n.d.). Retrieved December 09, 2020, from
http://www.tradestart.ca/market-entry-strategies
Disadvantages
Advantages
