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Morning Brew investigation - Coggle Diagram
Morning Brew investigation
Acquisition Cost Breakdown
15% is direct traffic to website from word of mouth
60% is paid acquisition (started March of 2018) ramped up because aquisition cost was low
A high value lead is someone who opens 5 out of the first 10 newsletters
Churning practices: (if you dont push this button you're off the list)
Broad interest targeting, looking at costs from paid acquisition.
Female subs 3x more expensive
Creatives that work: text message convo videos and good looking people
25% refferals
Macbook Giveaway, 5 figure growth, great growth hack for them
They only get referral credit if someone double opts in
although it decreases conversion rate, it increased engagement
Non-paid cross promos
Fundamentals
High Margin Business - Get Really Good at Story telling this brand
They use Open metrics as a selling point when approaching advertisers to sell spots
Creating Great Emails - Scaling Great Emails - Monetizing Them
FACTS
First $ ($700) they made was from an ad deal University of Virginia (from outbound prospecting)
Look for people already spending money. They are very efficient at getting in touch with people who are already spending
80% of Advertisers are Performance Marketers
Issues
Advertorials sucked, was just a cash grab.
Research links
https://youtu.be/r-RDhYWMgAs