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BNA_G1_Unicorn – Tesla, G1 (Bella, Ellen, Christina, Silvia, Eric,…
BNA_G1_Unicorn – Tesla
Elon Musk
Early Life
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At 12, made a video game called Blastar and sold to a magazine for 500$
Timeline
1999
2002
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Sells Paypal to Ebay for $1.5 Billion, that same year founds SpaceX
He and his brother sell their first company, Zip2, for $300 Million
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The real-life Iron Man
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Tesla
Timeline
2003
2004
2008
2012
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2017
"Tesla Motors" to "Tesla, Inc."
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Development
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Tesla
three-steps process
reach the goal
integrate
- electric vehicles
- batteries
- renewable energy
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- realization of pollution-free transportation
- generating pure energy
- low-volume and expensive
- moderate output and relatively low prices
- mass-produced and affordable
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Key Partnership
- battery manufacturers
- component suppliers
Key Resources
- super charger network
- car performance data
Key Activities
- car manufacturing
- car design
- car development
- car test drive activity
Value Proposition
- create value for users
- long endurance
- safest car
- renewable energy transportation
- innovation
Customer Segment
- environmentalist
- safe driver
- high income
Channel
- directly operated
experience store
- engage with consumers through direct sales
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Cost Structure
- manufacturing
- assembly plants
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