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MYHY 2021 PLAN - Coggle Diagram

- - - - MYHY BRAND STORY + PRODUCTION
        
        NOW!
        
        Video on ingredients
        
        Campaign on ingredients
        
        Blog article comparing to "others"
        
        Retargeting
        
        PERFECT
        
        INTRODUCING LAYERING COSMETICS (2 layers with PERFECT!)
        
        Influencer testing this product (video)
        
        Blog post about Layerings cosmetics connected to campaign on PERFECT
        
        Retargeting from Christmas campaign on NOW!
    - - INTRODUCING OIL (IF X AMOUNT OF NEW CUSTOMERS FOR PERFECT)
      - NEW NOW! CAMPAIGN
      - PERFECT
    - - NATURAL BOTOX
  - - - TIK TOK
      - SNAPCHAT
      - FASHION/BEAUTY MAGAZINES
      - Classic PR
        
        PR release on MND
  - - - behind the scenes at photoshoots, everyday beauty routines: clean your hands with NOW, prepare your skin with PERFECT multilayered, beauty tips for a long staying make-up routine
- - - - ABOUT THE INGREDIENTS
      - ABOUT THE VISION GOING FORWARD FOR MYHY & TATJANA
        
        principles, what inspires the evolution of their products
      - HYALURONIC ACID AND ITS PROPERTIES
      - GENERAL ABOUT BIOCOSMETICS & ITS IMPORTANCE
      - APPLICATION INSTRUCTIONS & ALTERNATIVE WAYS TO USE OUR PRODUCTS
      - DIFFERENT TYPES OF SKIN CARE ROUTINES
        FROM VARIOUS COUNTRIES (ex: KOREA)
        -tapping face massage
        -multilayering products
      - know what products stay on the surface of your skin (temporary beauty) and what products are better assimilate (long-term beauty, healthy skin tips)
    - - NEWS FROM THE BIOCOSMETICS INDUSTRY
        
        INNOVATION
        
        IMPORTANT PEOPLE MAKING A
        DIFFERENCE IN THE INDUSTRY
        
        ZERO WASTE & WATERLESS BEAUTY
      - EU LEGISLATIONS FOR BIOCOSMETICS
      - GENERAL TOPICS AROUND MYHY PRODUCTION, HOW DO WE PRODUCE? HOW DO WE PACKAGE? HOW DO WE SEND?
        
        STEP-BY-STEP PROCESS OF
        PRODUCT PRODUCTION
        
        BIO MATERIALS USED
        
        REDUCTION OF CARBON EMISSIONS
        
        WHY WE DON'T DO SAMPLES (blog post, video interview)
      - know what you buy - guide to commonly used chemicals in the cosmetics industry and their long-term effects (emphasise MYHY's fight on using harsh chemicals)
      - Inclusive wellness
    - - TESTIMONIALS
      - CAMPAIGNS
      - COME CLOSER
    - - Can mental health become a target of discussion for MYHY? Can we somehow merge this into the fact that if you feel good inside, you look good outside as well? I would like to have some kind of discussion point which is completely not correlated to the products we are selling, and is supporting the community going forward
        
        BODY ACCEPTANCE
        
        PSYCHOLOGICAL AWARENESS
        
        THE BEAUTY OF AGEING
        How ageing can be in our benefit
        
        therapeutical effects of gardening/nature (healthy mind)
        
        vertical gardens - grow your own, start wherever you are (indoor gardening inside big cities)
        
        .
        
        lower your cortisol, stress hormone- bio solutions for fertilising your own garden (use the water you boiled your eggs in etc.)
        
        therapeutical effects of smelling herbs (aromatherapy), how smell is connected to your wellbeing (connecting with why using scented natural water on your face is good for your (mental) health)
        
        improve attention spam - care for your plants, watch them grow, stimulate your dopamine levels
        
        depression and anxiety - how gardening increases your happiness levels
        
        therapeutical effects of bio food (healthy body)
        
        diy tea you must try to better start your day, to relax, to go to sleep
        
        superfoods, and their effects on your body health in your daily routine
        
        quick bio-meals to improve the quality of your life
    - - COSMETIC RELATED
      - BIO RELATED
      - INNOVATION RELATED
  - - - FEED
      - STORIES
      - REELS
    - - Influencers testing
      - Ingredients videos
      - all videos we produce to be added on YouTube
    - - TIKTOK
        
        dancing videos from inside MYHY's labs (fun at work, young team passionate about the work they do, feel the energy we put into our products, behind the scenes)
        
        videos enjoying their surroundings, timelapse with evolution of flowers, harvesting has never been easier
      - SNAPCHAT
      - FASHION/BEAUTY MAGAZINE COLLABORATIONS