BNA_G4_Bike_SharingMobikeOfo

Introduction

Mobike

Ofo

a company engaged in shared bicycle operation

users can locate, reserve and use nearby Mobike bikes anytime and anywhere through the smartphone

advantage

alleviated the pressure on traffic and environment

reduce air pollution

disadvantage

random parking causes environmental chaos

scrapped cars can be seen everywhere in the city

founded in 2015

CEO 劉禹

founded in 2014

founder 戴威

image

convenient

introduced the iconic "little yellow car", the body color is uniformly painted yellow

advantage

convenient

reduce air pollution

ease traffic congestion

disadvantage

block the sidewalk

generate waste vehicles

easy to unlock

the car lock was revealed to be "easy to open" without paying, even children can easily open it

Business model canvas

value proposition

costumer segments

costumer relationship

channels

  1. Make bicycle available to its users anytime and anywhere
  2. to offer a platform for bicycle sharing and short distance travel solution
  3. Flexibility for users to find and return bikes anywhere and anytime
  4. Reduce the urban traffic congestion
  5. Saving energy

cost structure

  1. Office workers
  2. College students
  1. Green and healthy living 2. Affordable and low carbon way of travelling

Mobile phone application

  1. Fleet of bicycle
  2. Platform development
  3. Maintenance and reconditioning
  4. IT infrastructure
  5. Costumer service
  6. Salaries

Revenue stream

  1. Rental fee
  2. Investors

Reason for Ofo failure

policy factors increase the cost

Lack of Intellectual property rights conception

broken capital chain

the use of deposit touched the bottom line of business operation

high cost

ufo can't create extra benefit from their bike

The type of bike sharing

with dock

without dock

Mobike

Ofo

Moovo

Youbike

The biggest problem

no bike can rent

no place can return

Solution

set more station

Youbike2.0

compare with no-dock bike sharing

better user experience

Bike location scheduling system

Big data management

replace and maintain their bicycle regularly

The cost of clean up their bike at illegal place

ex.they are not allowed to put advertisement

increase the cost and the policy is unfriendly to ofo

reinforce the measure of insurance

strengthen the management of bike parking

setting electric fence

government limited the number of sharing bike

There are a lot of people start to imitate ofo bike

The competition point only left with price

negative effect

increase the burden of public area management

idle waste disposal

waste of resourses

environmental pollution

invade public space

affect traffic order

Ofo can't return deposit to their customer immediately

Ofo became a shopping APP

image

key activity

  1. Improving travel efficiency
  2. Optimizing public service
  3. Repair
  4. Costumer support
  5. Cooperation with local organization to promote cycling
  6. Application software development

Key resource

  1. Non-docking platform
  2. Funding
  3. Full time maintenance team
  4. QR code technology
  5. GPS satellite technology

Key partners

  1. Investors (Alibaba between other)
    2 .Local government and the general public university
  2. Collaborations with bicycle manufactures around the world
  3. Technology development provided by Hwawei and China Telcom
  4. Ofo has cooperated with alipay-china largest online payment platform

G4

趙弘毅

王歆瀚

陳議心

張博崴

盧芝庭