BNA_G4_Bike_SharingMobikeOfo
Introduction
Mobike
Ofo
a company engaged in shared bicycle operation
users can locate, reserve and use nearby Mobike bikes anytime and anywhere through the smartphone
advantage
alleviated the pressure on traffic and environment
reduce air pollution
disadvantage
random parking causes environmental chaos
scrapped cars can be seen everywhere in the city
founded in 2015
CEO 劉禹
founded in 2014
founder 戴威
convenient
introduced the iconic "little yellow car", the body color is uniformly painted yellow
advantage
convenient
reduce air pollution
ease traffic congestion
disadvantage
block the sidewalk
generate waste vehicles
easy to unlock
the car lock was revealed to be "easy to open" without paying, even children can easily open it
Business model canvas
value proposition
costumer segments
costumer relationship
channels
- Make bicycle available to its users anytime and anywhere
- to offer a platform for bicycle sharing and short distance travel solution
- Flexibility for users to find and return bikes anywhere and anytime
- Reduce the urban traffic congestion
- Saving energy
cost structure
- Office workers
- College students
- Green and healthy living 2. Affordable and low carbon way of travelling
Mobile phone application
- Fleet of bicycle
- Platform development
- Maintenance and reconditioning
- IT infrastructure
- Costumer service
- Salaries
Revenue stream
- Rental fee
- Investors
Reason for Ofo failure
policy factors increase the cost
Lack of Intellectual property rights conception
broken capital chain
the use of deposit touched the bottom line of business operation
high cost
ufo can't create extra benefit from their bike
The type of bike sharing
with dock
without dock
Mobike
Ofo
Moovo
Youbike
The biggest problem
no bike can rent
no place can return
Solution
set more station
Youbike2.0
compare with no-dock bike sharing
better user experience
Bike location scheduling system
Big data management
replace and maintain their bicycle regularly
The cost of clean up their bike at illegal place
ex.they are not allowed to put advertisement
increase the cost and the policy is unfriendly to ofo
reinforce the measure of insurance
strengthen the management of bike parking
setting electric fence
government limited the number of sharing bike
There are a lot of people start to imitate ofo bike
The competition point only left with price
negative effect
increase the burden of public area management
idle waste disposal
waste of resourses
environmental pollution
invade public space
affect traffic order
Ofo can't return deposit to their customer immediately
Ofo became a shopping APP
key activity
- Improving travel efficiency
- Optimizing public service
- Repair
- Costumer support
- Cooperation with local organization to promote cycling
- Application software development
Key resource
- Non-docking platform
- Funding
- Full time maintenance team
- QR code technology
- GPS satellite technology
Key partners
- Investors (Alibaba between other)
2 .Local government and the general public university - Collaborations with bicycle manufactures around the world
- Technology development provided by Hwawei and China Telcom
- Ofo has cooperated with alipay-china largest online payment platform
G4
趙弘毅
王歆瀚
陳議心
張博崴
盧芝庭