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Big Ideas - Coggle Diagram

- - - - insufficient appeal
      - Lacks customer understanding
      - Premature
      - No market
      - unsupported growth
    - - Define
        
        Idea's
      - Develop
        
        Review
      - Deliver
        
        Prototype
        
        Selection
        
        Monitoring
      - Discover
        
        research
  - - - Final design
  - - - Maintainability
      - Reliability
      - Aesthetics
      - Durability
      - Produce-ability
    - - Five elements Paul Walley (2018). Block 1: Big ideas in organisations. 2nd ed. Milton Keynes: The Open University. 131.
        
        outcome
        
        operation
        
        Service experience
        
        Value
        
        Organising
    - - Identify
        
        Conflicts
        
        Trade-offs
      - Evaluate
        
        Rival products
      - Link
        
        attributes
        
        product characteristics
      - Decide
        
        Characteristics to deploy
        
        Technical specification
      - Identify
        
        characteristics
        
        needs
- - - - Capacity and planning
      - Scheduling
      - New products
      - Stock control
      - Breadth of range
    - - Insight
      - Access
      - Speed
      - Flexibility
- - - - variables.
      - Defra's segmentation Fiona Harris (2018). Block 1: Big ideas in organisations. 2nd ed. Milton Keynes: The Open University. 38.
    - - Fiona Harris (2018). Block 1: Big ideas in organisations. 2nd ed. Milton Keynes: The Open University. 40
      - Fiona Harris (2018). Block 1: Big ideas in organisations. 2nd ed. Milton Keynes: The Open University. 40
      - Fiona Harris (2018). Block 1: Big ideas in organisations. 2nd ed. Milton Keynes: The Open University. 40.
      - Fiona Harris (2018). Block 1: Big ideas in organisations. 2nd ed. Milton Keynes: The Open University. 40
    - - positioning formula Fiona Harris (2018). Block 1: Big ideas in organisations. 2nd ed. Milton Keynes: The Open University. 41.
      - Perceptual positioning map Fiona Harris (2018). Block 1: Big ideas in organisations. 2nd ed. Milton Keynes: The Open University. 42.
  - - - Three levels
      - Planning
        
        New product
        
        Ideas
        
        Screening