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Personalized Medicine image, Pharmaceutical company, Transactional…

- - - - logic of care is puts the patient at the centre of practices
        
        patients with more complicated conditions (often minorities) will be in the centre of attention, receiving the care they need
    - - patient satisfaction
        
        the patient might be worried about additional costs coming their way
  - - - possibility to provide better care, as the treatment can be more adequately adjusted to the patient's need
      - explains and discusses the option and possible advantages of personalized medicine with the patient
  - - - from the logic of care perspective: if providing good care for the patient includes providing access to personalized medicine, the healthcare system should include reimbursement for that treatment
    - - personalized medicine potentially a additional insurance option
      - included in statutory insurance?
  - - - the company has a benefit once patients are satisfied and share their experience
        
        within logic of care, the pharmaceutical is a key element in the practices and professionals involved with the patient
        
        the pharmaceutical company provides the means by which this concept functions
        
        pharmaceutical company helps patients in subcategories (that require more complicated treatment)
        
        how does the company truly benefit?
- - - - has autonomy and makes own decision about treatment after being informed by the healthcare provider
        
        decision based on own preference of patient and made in special point of time
        
        devotes him/herself to fulfill the obligations which are connected to the treatment
      - Individual influenced by lifestyle, environment and his/her own genetics
        
        a person's profile can have an effect on the decisions made as a patient
      - Patient has the right to make the final decision at all times
    - - Choice of receiving treatment
        
        also influenced by security of personal data during the usage of personalized mdeicine
        
        who owns the data and who has access to it
  - - - informes costumer about advantages/disadvantges of personalized medicine
  - - - Security of the data; there is risk associated with the data a patient provides healthcare with
      - Personal stories are not allowed to influence procedures
      - Allows for preventive health with small costs and provides solutions to causes
      - By following a scientific approach, effectiveness and the choices provided are increased
- - - - Provider's expertise is only advice, which the patient can choose to follow or not