Please enable JavaScript.
Coggle requires JavaScript to display documents.
Boston Matrix - Coggle Diagram
Boston Matrix
definition
-
to decide whether it is a good combination of products at different stages of their commercial development, or whether there might be a worrying gap.
-
Stars
Stars are product with high share of the market in a high growth market. At the moment, they are likely to be cash neutral.
-
-
-
-
cash cows
Cash cows are products with a high market in a mature market where there is now no growth or little growth.They are profitable and earn cash for the business
-
-
-
-
problem children
also know as question marks, are products with a low market share in a strong growth market. They have potential to became cash cows
-
-
-
-
dogs
Dogs are products with a low market share in a low-growth market. They may be earning enough cash to cover the expenditure incurred on them.
-
-
-
-
-
-
-