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Rationale For fjoea - Coggle Diagram
Rationale For 
Slogans
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We are using slogans so that people become familiar with the brand and to better help people understand what the brand does.
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How will we show this?
By using clouds to represent the factor of being free, as clouds float in the sky with no problems. It presents an opposite emotion rather than the people that we are targeting this to as they are struggling however after the help of LV= they will feel relieved and have a lack of pressure and stress on them.