By performing the following steps, MMB can use social media-based viral marketing tactics to gain new customers and cement its relationships with existing customers. First, MMB needs to establish a programme and allow its customers to provide them with personal information (such as, if their customers sign up for their email newsletter, they will get 5% off their next purchase). MMB needs to market towards their demographic after the programme is established.This can be done through advertising on popular bike sites, fan pages for social media, YouTube ads, Google ads, etc.MMB can also partner with popular biking celebrities and influence. If a customer bought something online from MMB, the celebrity would have a discount code, they would use the celebrity discount code, and in turn the celebrity would get 10% commission to driving traffic to the website. Last, with all of the emails MMB collected, they will send out newsletters, thereby reminding their customers of the brand and keeping them interested in it.