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Greenwashing - Coggle Diagram
Greenwashing
examples
VW, BMW, Mercedes - faked emission numbers
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McDonalds - meat, green background
techniques
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vagueness
by using “green” terminology, but the words are very vague and don’t have a direct meaning used across the board
environmentally friendly, sustainable, non-toxic, biodegradable
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avoid greenwashing
Examine. See what they are claiming to be green. Is it the product, the packaging or the whole package?
Ask. Search for proof. Does their website explain? If not, directly contact them and ask. If they don’t respond or dance around your questions, you may have found greenwashing.