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When it comes to targeting a specific audience you have literally…

- - - - Email Sequence Begins.
        
        Open Specific Link in Lead Magnet email. Specific link tracking Is to make sure they have opened exactly what we want them to open. If they open the email, but not the link. Then we know they are skimming the email/disregarding.
        We do not need to get heavy into conditional emailing, however it can be very useful in customzing content for certain groups.
        
        No?
        
        Resend first email
        
        Wait 3 Days
        
        Opened lead magnet?
        
        1 more item...
        
        No?
        
        1 more item...
        
        Yes?
        
        Wait 7 Days
        
        Send Email 2 in sequence
        
        Wait 7 Days
        
        1 more item...
        
        Follow up with call
      - I absolutely love retargeting and feel like if anything, we should allocate some money to a retargeting campaign.
        
        If you are unfamilar. Retargeting is targeting people who have already visited luxlvl.com.
        However, you set the targeting to target people who have visited luxlvl.com, but have not booked with us.
        
        There is many different ways to track these things using the facebook pixel.
        
        Track Viewers of Luxlvl.com who live within 10-mile radius of the target city.
        
        Displaying ads for those who have visited Luxlvl.com but who have not been to the quote confirmation page.
        IE. Those who are familiar with Lux lvl but have not obtained a quote from us.
    - - Example Landing Page 2
        https://my.stickyfolios.com/19xspp4n5nvc
  - - - Take your branding to the next level.
        
        Free Marketing Consultation.
- - - - Look-Alike Audience
        This is a fun one. Instead of targeting a specific demographic based on parameters that you set yourself. You gather the emails of past clients/leads and upload them to the ad creation back end. Facebook will check if those emails are associated with a facebook/instgram account. If it is associated, it will pull all of the demographic information and cross-reference that data with everyone else in that list and determine what the most common factors are.
        Essentially it is just cross-referencing everyone's account data and determining the things they all have in common. Then you target those parameters
- - - - Photographers Name
        
        Videographers name
        
        Agents Name
        
        Architectural Style of the home
        
        Body Area
        
        This is where we drop some personalized body text. This can be fairly small and simple because all of our keywords are done via the property info area. So we don't need to write anything that is specifically SEO driven.
        
        Example
        
        "This gorgeous property nestled in Montecito at the base of the Santa Ynez Mountains was the perfect property to showcase with Aerial Photography because of its uniquely manicured grounds.......BLAH BLAH BLAH, FLUFF, FLUFF, FLUFF."
        ideally a paragraph worth of fluff per spotlight.
        
        10 - 15 Images
        
        2 more items...
        
        Spanish Colonial
        
        So now at this point we have started to stack so many keywords together that we are ranking on any combination of any of the above keywords in bold.
        
        Maureen Mcdermut with Sothebys Montecito
        Now we are ranking under Maureen Mcdermut + Montecito + Services listed above.
        
        Tie in with Agent Spotlight
        
        Jeremy Blair
        This doesn't help a ton with SEO because we don't want to rank under peoples names. But it helps with name recognition and helps build a reputation around the contractors name.
        
        Carsten Schertzer
        This doesn't help a ton with SEO because we don't really need to rank under people's names. But it helps with name recognition and helps build a reputation around the contractor's name. It's never a bad thing to be associated with big-name agents and clients, this all ties everything together. cross pollinating audiences.
      - Aerial Photography
        Photography
        Aerial Videography
        Videography
        
        So now we are ranking with every combination of Montecito + All of the services listed above.
- - - - 1954 E Valley Rd
        
        400 Calle Maduro
        
        2468 Ladbrook Way
        
        1159 Westbend Rd
        
        1072 Newbern Ct
  - - - 23594 Parksouth St
        
        4422 Haskell Ave
        
        5545 Dixon Trail Rd
        
        5824 Jed Smith Rd
        
        450 Trousdale Pl
- - - - Tracking
        
        Install Facebook pixel on Luxlvl.com if not already installed.
        Make sure pixel is tracking all pages so we can display ads to people who have been to the website, but not already filled out quote form.
- - - - This allows us to track various behavior. but can be used to segment leads. For instance, Leads who click on Santa Barbara region portfolios can be tagged and segmented into Santa Barbara market.
        This also allows us to see what pages people are falling off of and "Cart Abandonment" which we could repurpose as "Quote abandonment".
    - - Send welcome series to newly signed-up leads
        
        Personalized follow up email sequence. Same sequence we use for cold call follow up.
      - Send offers and wishes on key dates. Happy birthday email, 1 year anniversary offer, join premier partner ship offer.
      - Send post-sales followup email. Possibly automate Google and Yelp review follow up for positive post sale follow ups?
      - Cross-sell your products or services
      - Reengage with dormant leads
      - Leads
        
        Lists
        Using different lead forms for different regions/offers puts them into different lists, which gets different Journeys