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GIGA-mapping, creating an "information cloud", Design thinking,…
GIGA-mapping
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grasp, embrace and mirror the complexity
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Design thinking
System thinking
Service design
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services
academic publications
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Marketing
Shostack's evidence
service eveidence
peripheral evidence
tangible, have little independent value
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Management
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Ramaswamy's processes
"service is sequence of activities that provide functions, chronologically organised as a unity"
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Morelli, Tollestrup & Christian (2007)
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Secomandi & Snelders, 2013
Secomandi & Snelders, 2011
Diana, Pacenti & Tassi, (2012)
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