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New Product Development, The Drivers of Success in NDP (Cooper, 2019), s -…
New Product Development
Benchmarking Best NPD Practices—I (Cooper et al., 2004)
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The Agile-Stage Gate Hybrid Model (Cooper & Sommer, 2016)
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Improved Product Development Performance (Sommer, A.F.; etc., 2015)
The Study, Developing Hybrid Systems in 7 firms
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Modified Stage-Gates Regimes in New Product Development
(J. Ettlie and J. Elsenbach, 2007)
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NPD: Past Research, Present Findings, and Future Directions (Brown & Eisenhardt, 1995)
Underlying Rational
Diversity, Adaption, Innovation, Development, Survival, Renewal
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Core Capabilities & Ridigities
Leonard - Barton, 1992
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Four dimensions to knowledge set affected (Employees knowledge & Skills, technical systems, managerial systems, values & norms) the bigger the effect
Dual existence of core capabilities, magnitude of the paradox faced by project managers depends on (1) the number & (2) of the types of dimensions comprising a core rigidity.
Mangers handle paradox in four ways ( Abandonment, Recidivism, Reorientation & Isolation)
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The Drivers of Success in NDP (Cooper, 2019)
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