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How did the last three presidents frame immigration in order to promote…
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Theoretical Framework
Frames
Mental structures that subconsciously shape how we see the world, and thus influence our actions, goals and plans. (Lakoff, 2014)
Ethos, Pathos, Logos (Leith, 2012)
Ethos - establishing credibility and connecting with the audience
Pathos - evoking emotions in the audience
Logos - using reason to structure arguments
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Figurative language (Sword, 2012)
Metaphor
- A figure of speech - two dissimilar things are said to be similar offering a new perspective on a known issue.
Analogy
- Stringing related comparisons together/ an extended metaphor
Storytelling (Sword, 2012)
Making abstract ideas more vivid and realistic by putting them into an actual "human" context.
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References
- Lakoff, George. (2014). Introduction: Reframing is Social Change. & Framing 101: Theory and Application. In Don’t Think of an Elephant. White River Junction, VT: Chelsea Green Publisher. pp. xi‐xv; 1‐29.
- Leith, S. (2012). You Talking To Me? London: Profile Books. pp. 43‐73.
- Sword, H. (2012). Chapter 8 & 9: The Story Net & Show and Tell. In Stylish Academic Writing. Cambridge: Harvard University Press. pp. 87‐111.