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Cecil Taylor Ministries - Coggle Diagram
Cecil Taylor Ministries
1. HOME
Content Goals
Answer Larry's top discovery questions:
What is this site about? (relevance)
Prominently feature tag: "Teaching Christians how to live a 7-day practical faith"
1-2 sectance intro blurb with a "Learn More" button that will link to the full "About" page
What can I do here / is it what I’m looking for? (effectiveness)
Tease products with short blurb and provide a button to "Learn More"
How is it useful to me? (usability)
Keep prominent "What people are saying" section
Assets
About blurb
Courses blurb
Testimonials quotes
"Free Content" Blurb and button
"Latest Lesson Series" Information
Email capture text
3. COURSES
3.a LEGACY TREE
3.a.I PRICING: LEGACY TREE
Content Goals
Answer Larry's tactical questions and any lingering discovery questions
Can I purchase courses easily?
Clearly laid out price options
Clear distinction between products
Where will I access videos and leader guide?
Summary blurb
Course curriculum
Is this the teaching I’m looking for?
Summary blurb
"More info" link back to page with complete info
Assets
Course curriculum section: what you get in each
Summary of differences between products
Content Goals
Answer Larry's discovery and tactical questions
Will my small group be interested in this topic? (relevance)
Is the teaching good? (effectiveness)
Is this platform easy to use? (usability)
Can I purchase this course easily?
Assets
Introduction Video
Full-Length course introduction paragraphs
Contents: List what you get
Eventually: link to corresponding book on Amazon
3.c FOR CHURCH ORGANIZERS
Content Goals
Address Carrie's unique needs, including: 1) scriptural soundness, and 2) how to apply the material in a church context. See more detail in asset requirements.
Assets
Paragraph 1: How to get as many small groups as possible to voluntarily watch CTM teaching
Paragraph 2: How to coordinate a sermon series with a widespread small group study
Paragraph 3: Other alternatives TBD (like retreats)
Paragraph addressing scriptural soundness, potentially with a testimonial
3.b LIVE LIKE YOU'RE LOVED
Content Goals
Answer Larry's discovery and tactical questions
Will my small group be interested in this topic? (relevance)
Is the teaching good? (effectiveness)
Is this platform easy to use? (usability)
Can I purchase this course easily?
Assets
Introduction Video
Contents: List what you get
Full-Length course introduction paragraphs
Eventually: link to corresponding book on Amazon
3.b.I PRICING: LIVE LIKE YOU'RE LOVED
Content Goals
Answer Larry's tactical questions and any lingering discovery questions
Can I purchase courses easily?
Clearly laid out price options
Clear distinction between products
Where will I access videos and leader guide?
Summary blurb
Course curriculum
Is this the teaching I’m looking for?
Summary blurb
"More info" link back to page with complete info
Assets
Course curriculum section: what you get in each
Summary of differences between products
Content Goals
Answer Larry and Carrie's discovery questions
Will my small group be interested in this topic? (relevance)
Is the teaching good? (effectiveness)
Is this platform easy to use? (usability)
Assets
LT course summary blurb and image
LLYL course summary blurb and image
2. ABOUT
Content Goals
A couple paragraphs that answer Larry and Carrie's top discovery questions
What is Cecil about? (relevance)
Is this guy any good? (effectiveness)
Is the teaching style engaging?
Is the theology Biblically sound?
How easy to use will it be? (usability)
Assets
Personal Photo
Explainer Video
Full-Length "About CTM" paragraphs
A couple headings of highest priority phrases
4. FREE CONTENT
Content Goals
Answer discovery questions by showing the type of content a user can expect
Text explaining what the content is and how is compares to paid course content
Links to social and podcast platforms
Assets
Icons/Buttons
Facebook
Youtube
Spotify
Podbean
Explanatory paragraph
5. COURSES PORTAL
Page to take user from Wix Site to Thinkific?