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B207 Block 1 Big Ideas in Organisations, Social in Macro, Available…
B207 Block 1 Big Ideas in Organisations
The Marketing Concept
Marketing Function
Threats
Opportunities
Competiton
Marketing Orientation
Innovation
Future Society
Customer Needs
Value & Profit
Partners
Society
Customers
Sharholders
Organisation offerings
Brand
Promotions
Strategy
Customers
Needs
Value
Relationships
Mission Statement
Reflection & Review
Opportunities & Threats
Customer needs
Resources
People
Strategic Opportunites
Organisation assets
The Marketing Environment
Porters 5 Forces
Pestle & Steeple
Ansoffs Growth Matrix
Competitive Advantage
Micro Environment
Suppliers
Publics
Marketing Internediaries
Competitiors
Customers
Macro Environment > Steeple
Political
Legal
Environmental
Econmic
Technological
Ethical
Social
Marketing Research
The Marketing Mix
Focus on Offering
Operations Management
Process
Operations Managers Role
Managing the outputs
Organising input resources
Output
Managing Proccesses
Input
Suppliers
Transport
Customers
Materials
Staff
Energy
Equipment
Information
Facilities
Process Design
Operations Strategy
Product & Service Design
The Design of Processes
Layout choice
four V's
Four step process design
Service operations
Step Design
Operations Strategy
Supply chain development
Technology
Capacity & faciliites
Workforce
Market influence model
Marketing & Operations Co-ordination
Factors affecting the organisation
Business Strategy & the Environment
Responding to employers - Outsource onshore\offshore
External Business Environment
International Trade
Raising Finance
Equity
Venture Capital & Private equity
Lease
Bank overdrafts
Debt factoring
Earnings & working capital
Politics on Business
The conservative right
Providers
Social democratic left
Users
Social in Macro
Available toolsets
Strategy & Management aligned
Funds to run operations