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Market Entry Strategies - Coggle Diagram

- - - - Allows for expansion
      - Low capital commitment
      - low risk
      - Weakness: low profitability
    - - Center location
      - gaining experience
      - low capital needed
    - - Great start up
      - synergy effect
      - moderate risk / risk pooling
      - Duel knowledge
    - - strengths
        
        low risk
        
        Steady cash flow
        
        Low cost
        
        low staffing requirements
      - weakness
        
        loss of control
        
        trust of others
        
        low income
    - - high cost
      - high risk
      - potential conflict
      - complicated registration process
  - - - Unable to rely on others
      - Larger investment
      - High risk of loss
      - high cost
    - - Buying and selling
      - Full control
      - Potential for high gains
- - - - direct contact with customer
      - High profitability
      - low- moderate risk level
      - full control over sales
      - low entry cost
  - - - High profit
      - Lower risk initally
      - Established Brand
      - Rapid expansion
    - - Start up costs
        
        large investment
      - low control
        
        Strict rules
    - - Balanced
        
        Safer
      - Partnerships
  - - - simple to expand
      - least complicated
      - lack of marketing cost
      - low staffing requirements
      - low risk
      - Low entry cost
    - - Low profitability
      - full dependence on domestic intermediary
      - lack of knowledge on foreign market
      - Unable to gain experience
  - - - depends on others
    - - Synergy effect
      - Distribution of costs
- - - - limited outside advice
  - - - Higher chance for loss
    - - Larger initial investment
    - - Slow process unable to pull out quickly