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History - Coggle Diagram
History
George Katona
reuniting economics and psychology
Index of consumer sentiment
forces behind economic processes, choices
Adam smith
own self-interest --> everyone is cared for
basic moral standards
Simon
bounded rationality
humans rational within their limits
satisficing
Kahneman
Prospect theory
Risk aversion for losses
Bentham
Expected utility theory
hedons
dolors
hedonic calculus
Pascal
expected value
Thaler
mental accounting
Edwards
behavioral decision making