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PREPARING A SPEECH: 9.1 SELECTING AND NARROWING A SPEECH - Coggle Diagram
PREPARING A SPEECH: 9.1 SELECTING AND NARROWING A SPEECH
DETERMINE YOUR PURPOSE, TOPIC AND THESIS
Choosing A Topic
Specific Purpose
General Purpose
Thesis statement
ANALYZE YOUR AUDIENCE
Psychological Audience Analysis
Considers the audience's psychological disposition towards the topic
assess your audience's knowledge of the subject
Be careful not to overrun the speech with scientific jargon
Establish your credibility to positively engage your audience
Practice, get feedback and practice some more to establish yourself as engaging
Situational Audience Analysis
Demographic Audience Analysis
Key for a speaker to achieve his or her speech goal
Shouldn't intentionally alienate even one audience member
Always assumes there is a diversity of opinion and background among his or her listeners
Think critically about what content to include in the speech
Focus on commonalities
Demographic Audience analysis
Broad sociocultural categories
sexual orientation
education level
socioeconomic status
religion
race
ethnicity
gender
nationality
age
Being aware of diverse demographics
Engage in audience segmentation based on demographics
LEARNING OBJECTIVES:
List strategies to narrowing a speech topic
Compose an audience-centered, specific purpose statement for a speech
Determine a general purpose of a speech
Compose a thesis statement that summarizes the central idea of a speech
Employ audience analysis