Testing the packaging, Types of product differentiation There are two…
Testing the packaging
1.- What are the effect of consumer behavior that an adequate packaging can achieve?
Packaging attracts consumers and increases its sale. It also reduces the marketing and advertisement cost of the product.
In conclusion a striking packaging, can be more sold than a not so attractive
2.-What is product differentiation?
Product differentiation is a competitive strategy that aims for the consumer to perceive the good or service offered by a company differently compared to the competition.
3.-Why is packaging important as a tool of marketing?
It is a powerful tool for promotion and sale.
friendly, intelligent packaging, packaging that serves as a marketing tool
purpose, a state of mind satisfaction, experiences, trust, or social connection
4.- In your opinion, What is the most important methods to test a package?
Types of product differentiation
There are two types of product differentiation, horizontal and vertical:
Vertical differentiation Refers to differentiation by quality. In this case, consumers agree on which goods or services have a higher or lower quality.
Horizontal differentiation Refers to differentiation based on variety. That is, in the different attributes that the product or service may have. We refer, for example, to color, texture, size, location, etc.
Gian Pierre Rojas Vite
Renzo Pássara Bellozo
The most important method is Visual Meter