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E-COMMERCE: DIGITAL MARKETS, DIGITAL GOODS, Fadhila Abidah 09111840000092…

- - - - Private exchanges
      - Large firms use a secure website to link to suppliers and partners
    - - Single digital marketplace for many buyers and sellers
      - May focus on direct or indirect goods
      - May be vertical or horizontal marketplaces
  - - - Mass market retailing
      - Sales of digital content
      - In-app sales to mobile devices
    - - Geosocial services: Where friends are
      - Geo advertising: What shops are nearby
      - Geo information services: Price of house being passed by
    - - Financial account mgmt apps from banks, credit card companies
      - Mobile advertising market
        
        Google and Facebook are the largest market
        
        Ads in games, videos, and mobile apps