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Chapter12: Channels - Coggle Diagram
Chapter12: Channels
Channel Behavior and Organization
Channel Behavior
Vertical Marketing Systems
Corporate VMS
Contractual VMS
Administered VMS
Horizontal Marketing Systems
Multichannel Distribution Systems
Changing Channel Organization
Channel Design Decisions
Analyzing Consumer Needs
Setting Channel Objectives
Identifying Major Alternatives
Types of Intermediaries
Number of Marketing Intermediaries
Selective
Intensive
Exclusive
Responsibilities of Channel
Members
Evaluating the Major
Alternatives
Designing International Distribution Channels
Marketing Logistics and Supply
Chain Management
Nature and Importance of Marketing Logistics
Goals of the Logistics System
Major Logistics Functions
Warehousing
Inventory Management
Transportation
Logistics Information Management
Integrated Logistics Management
Cross-Functional Teamwork Inside the Company
Building Logistics Partnerships
Third-Party Logistics
UPS: "We Love Logistics"-Put UPS to Work for You and You'll Love Logistics Too
Channel Management Decisions
Selecting Channel Members
Managing and Motivating Channel Members
Evaluating Channel Members
Working with Channel Partners to Create Value for Customers
Caterpillar
Toyota
L’Oréal
The Nature and Importance
of Marketing Channels
How Channel Members Add Value
Number of Channel Levels
Indirect
Direct
Supply Chains and the Value
Delivery Network
Public Policy and Distribution Decisions