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Amazon Operation, Process 4 - Marketing, Process 1 - Choosing new products…
Amazon Operation
Process 4 - Marketing
Create listing
Copy
Photoshoot / video
KW research
SEO
PPC
Paid traffic from outside sources
Launch strategy
Review management
Process 1 - Choosing new products / brands
Product features
Size / weight of parcel vs. price
Is it fragile? Can it break during shipping? Is it 1 piece or many pieces?
Important for reviews
Can we duplicate to more products quickly?
Cashflow / Cashcycle
Seasonal vs. no seasonal
Overall strategy when choosing products needs to factor in seasonality
Time to produce
Shipping via air / sea or manufacturing locally
Search volume for relevant keywords
Can the product be relevant to more keywords than just main keywords
Can we sell in a few countries?
Process 2 - R&D
Developing the product
First round of samples
Testing
Writing instructions (if needed)
Compliance
Gathering data and gathering final numbers from suppliers
Creating product P and L
Talking to suppliers and gathering cost per unit data, shipping and customs data (landed cost) + things like MOQ
Decision to begin developing the product
Creating final documents for operation
Process 3 - Operation
Purchasing of new inventory
Deciding how much new inventory to purchase in coordination with marketing
Shipping to USA
Process 5 - Finance and bookkeeping
Set up quickbooks / xero
Financial reviews
Per product
For company